Marketing
Marketing is the ability to set a goal for a product, a person, a project or an organization, and successfully move that product, person project or organization to the goal … be it a soap detergent to reach a certain level of sales or a candidate to achieve a certain percentage of votes. Marketing includes all the activities that assure that success:
Research/competitive research
Strategy
Messaging/branding
Distribution
Media Planning and Buying
PR and Promotion
Sales
Customer Service