Marketing

Marketing  is the ability to set a goal for a product, a person, a project or an organization, and successfully move that product, person project or organization to the goal … be it a soap detergent to reach a certain level of sales or a candidate to achieve a certain percentage of votes.  Marketing includes all the activities that assure that success:

Research/competitive research

Strategy

Messaging/branding

Distribution

Media Planning and Buying

PR and Promotion

Sales

Customer Service